Measure up the smiles with Amuseables Ruler!

This cheerful straightedge has a soft beige corduroy body with stitched measurement markings and little cocoa cord legs. Jellycat says he loves it when everything lines up perfectly and is studying to become an architect — you'll usually find him sharing a desk with his best friend, Amuseables Pencil.

• A favourite teacher gift and back-to-school treat
• Soft corduroy with embroidered details
• Suitable from birth